ALLORA MILANO – A HOME FOR FURNITURE VISIONARIES

Is there any better place to spend the first days of spring than in Italy? As early as the beginning of April you will have good reason to make a visit. At this time the Salone Internazionale del Mobile opens its doors to the public. Admittedly, a trade fair visit can be stressful, especially in Milan. The fashion and design capital in the north of Italy has a reputation for being a little difficult to appreciate. Even Italians from other regions claim that Milan – one of the richest cities in the country – is ugly and its inhabitants unfriendly. These rumours shouldn’t dissuade you from a visit, however, and you should feel free to form your own opinion during a visit on the 8th and 9th of April (exhibitors (4th – 7th of April).

An interesting and international audience and countless, fantastic furniture and interior design innovations, will help you to focus on the city’s positive aspects. For those who would rather skip the trade fair, there is still the wonderful Duomo di Santa Maria Nascente to be visited as well as numerous luxury shopping opportunities. The Milan furniture fair was founded in 1961 to advance Italian furniture and interior design exports and soon became the biggest furniture show in the world. Featuring more than 2,000 exhibitors on more than 270,000 square metres presenting countless new products, the Salone is the most important fair internationally and attracts about 372,000 visitors from 165 countries.

HERE YOU GET MORE FOR YOUR MONEY…

…five fairs at the same time, to be precise. Innovation, high-tech, and quality  spanning from Milan all over the world: For the 56th time already, Milan is in 2017 the capital of furniture design. At the Salone Internazionale del Mobile the most creative designers and the most exclusive furniture manufacturers present their creations to the world. Because furniture alone is not all there is to a charming abode, you will also find decorative objects, textiles, and other accessories from 200 exibitors on the Salone Internazionale del Complemento d’Arredo’s more than 10,000m². To feel at home, light is of course crucial: 450 exhibitors show therefore at the Euroluce and display the latest lighting trends on 38,000m².

Design and technology belong together, including when it comes to working spaces: On roughly 10,000m², about 110 exhibitors show new ideas and projects with the focus on Workplace3.0. At the SaloneSatellite, young, wild designers get a chance to present themselves for the 20th time already, and thus get an opportunity to appear at the world’s preeminent furniture fair.

GIORGIO SURE KNOWS HOW TO RELAX

As I have mentioned above: A trade fair visit can be draining.

The Milanese design hotel and spa run by fashion brand Armani has created a relaxation program exclusively for the design week, to revitalise visitors and exhibitors. Their exclusive “Beauty Day” program begins with a 60-minute relaxation period in the panorama pool, in the Turkish bath, or the sauna and is continued with an 80-minute massage tailored to your needs – what more can one desire? For more information, turn to the hotel’s official website.

Social Media

Today, social media is an essential element at any event, so we provide you with the fair’s official hashtags to share your impressions or to get inspired:

#SaloneDelMobile |#Euroluce | #Workplac3_0 | #SaloneSatellite

Fair dates

April 4-9 2017

Opening hours: 9:30AM – 6:30PM

Open to trade visitors from April 4 to 7

Saturday April 8 and Sunday April 9 open to the public

Link to the official website Salone del Mobile Milano 2017